PRASHAD Scheme

Introduction to PRASHAD Scheme

The Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD) is a flagship initiative of the Ministry of Tourism, Government of India. It was launched in 2014-15 with the objective of holistically developing pilgrimage and heritage tourism destinations across India. The scheme focuses on infrastructure development, environmental sustainability, and improved tourist facilities to enhance the experience for pilgrims and visitors.

Objectives of PRASHAD Scheme

  1. Holistic Development: Strengthening infrastructure and facilities around religious and heritage sites.

  2. Tourism Promotion: Enhancing the spiritual and cultural tourism experience.

  3. Sustainability: Promoting eco-friendly tourism through waste management and green initiatives.

  4. Employment Generation: Creating job opportunities by boosting local economies.

  5. Branding and Publicity: Showcasing India’s rich spiritual and cultural heritage to a global audience.

Features of the PRASHAD Scheme

  1. Central Sector Scheme – Fully funded by the Central Government without state share.
  2. Development of Tourist Infrastructure – Construction of entry points, tourist rest houses, lighting, pathways, drinking water, and sanitation.
  3. Integrated Approach – Coordination between Central, State, and Local bodies for comprehensive development.
  4. Identification of Key Sites – Focus on iconic pilgrimage centers based on religious and cultural significance.
  5. Sustainability and Accessibility – Adoption of green practices and facilities for differently-abled tourists.
  6. Implementation by State Governments – Executed by respective State Tourism Departments with central assistance.

List of Major PRASHAD Scheme Projects

Some of the Key PRASHAD Projects Implemented Across India

  1. Ajmer, Rajasthan – Development of infrastructure around the famous Ajmer Sharif Dargah.

  2. Kamakhya Temple, Assam – Enhancing facilities at the revered Shakti Peetha in Guwahati.

  3. Amritsar, Punjab – Upgrading tourist amenities around the Golden Temple.

  4. Varanasi, Uttar Pradesh – Modernization of ghats and spiritual sites along the Ganges.

  5. Velankanni, Tamil Nadu – Strengthening pilgrimage infrastructure at the Basilica of Our Lady of Good Health.

  6. Dwarka, Gujarat – Improvement of facilities in the sacred city of Lord Krishna.

  7. Puri, Odisha – Beautification and renovation of infrastructure at Jagannath Temple.

The scheme continues to add more locations to its list based on religious importance and the potential for tourism growth.

Significance of PRASHAD Scheme for India’s Tourism

Economic Impact

  • Boosts local businesses such as hotels, restaurants, and transport services.

  • Enhances employment opportunities in tourism-related industries.

  • Increases foreign tourist inflow contributing to the economy.

Social & Cultural Benefits

  • Helps preserve India’s cultural and religious heritage.

  • Encourages community participation in tourism development.

  • Strengthens national integration by promoting religious harmony.

Environmental Considerations

  • Promotes sustainable tourism with eco-friendly practices.

  • Focuses on waste management, water conservation, and clean energy.

PRASHAD vs Swadesh Darshan Scheme

 

FeaturePRASHAD SchemeSwadesh Darshan Scheme
ObjectiveDevelopment of pilgrimage sitesDevelopment of theme-based tourism circuits
FundingFully Central Government fundedCentral funding with state participation
ScopeReligious and spiritual tourismAll tourism-related infrastructure
Key FocusPilgrimage rejuvenationThematic and heritage circuits

Both schemes are complementary and work together to promote tourism in India.

Challenges in Implementation

  1. Delays in Project Execution – Bureaucratic procedures and land acquisition issues.

  2. Coordination Issues – Lack of cooperation between central and state governments.

  3. Environmental Concerns – Risk of over-tourism leading to pollution and habitat destruction.

  4. Insufficient Awareness – Need for more promotion to attract global tourists.

The Road Ahead

To ensure the success of PRASHAD Scheme, the following steps must be taken:

  • Speedy Implementation – Addressing delays through better project management.
  • Enhanced Public Awareness – Promoting destinations under PRASHAD through digital campaigns.
  • Private Sector Involvement – Encouraging investments from hospitality and tourism industries.
  • Technology Integration – Implementing digital tourism guides, mobile applications, and AI-based visitor management.

Relevance of PRASHAD Scheme for UPSC Aspirants

For UPSC Prelims – Questions on government schemes, tourism sector initiatives, and infrastructure development.

For UPSC Mains (GS Paper 2 & 3)

  • Governance and Development – Role of PRASHAD in boosting religious tourism.
  • Economic Growth – How the scheme contributes to GDP and employment.
  • Cultural Heritage – Importance of preserving India’s spiritual sites.

For Essay Writing & Interviews

  • Role of tourism in sustainable development.
  • Challenges in implementing large-scale tourism projects.
  • The impact of pilgrimage tourism on India’s economy.

Conclusion

The PRASHAD Scheme plays a crucial role in preserving India’s religious and spiritual heritage while enhancing tourism infrastructure. With its focus on sustainability, economic growth, and cultural preservation, it is an essential initiative contributing to India’s overall development. Understanding its objectives, features, and impact is highly relevant for UPSC aspirants, especially in the context of governance, tourism, and economic policies.

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